Presentation On The Impact of Social Media On The Corporation

The rise of blogs, wikis, social networks and other Web 2.0 technologies is changing the way that customers, employees and prospects engage with our companies. The walls separating private and public information about your products, prices, hiring (and firing) processes, as well as your message, is lost in a world where every customer has the potential to be the next YouTube star with dirt on how you do business.

On the plus side, the ability to share an honest message on your company's strengths and services makes you partners with vendors, employees and customers. The potential to sell more, do more, and work less is no longer a pipe dream, but supported by case studies, statistics, and most of all, revenue growth.

Marketing, public relations, corporate communications and information technology executives are all struggling to cope with new rules, new etiquette, and new tools that open the floodgates of information to a hungry public. Facebook, MySpace, Ning, Twitter, Blogs, Wikis, Podcasts and Viral Video are changing the way we do business. Get prepared for a presentation on the future of corporate communications, marketing, and management.

Jim Durbin a social media marketing consultant (http://www.durbinmedia.com) and headhunter (http://socialmediaheadhunter.com), walks us through a 90 minute breakfast presentation on the pitfalls and windfalls of how social media is affecting today's corporate world.

Comments

[Hannah]

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