The rise of blogs, wikis, social networks and other
Web 2.0 technologies is changing the way that customers, employees and
prospects engage with our companies. The walls separating private and
public information about your products, prices, hiring (and firing)
processes, as well as your message, is lost in a world where every
customer has the potential to be the next YouTube star with dirt on how
you do business.
On the plus side, the ability to share an honest message on your
company's strengths and services makes you partners with vendors,
employees and customers. The potential to sell more, do more, and work
less is no longer a pipe dream, but supported by case studies,
statistics, and most of all, revenue growth.
Marketing, public relations, corporate communications and information
technology executives are all struggling to cope with new rules, new
etiquette, and new tools that open the floodgates of information to a
hungry public. Facebook, MySpace, Ning, Twitter, Blogs, Wikis, Podcasts
and Viral Video are changing the way we do business. Get prepared for a
presentation on the future of corporate communications, marketing, and
management.
Jim Durbin a social media marketing consultant (http://www.durbinmedia.com) and headhunter (http://socialmediaheadhunter.com),
walks us through a 90 minute breakfast presentation on the pitfalls and
windfalls of how social media is affecting today's corporate world.