One of my clients, Flektor, is launching a video series called Crossbows and Moustaches. To launch the site, we contacted bloggers about embedding the videos and running an ad on the right sidebar. The hard part was separating the idea of paying for posting and sponsorship. On the one hand, we wanted people who liked the content and wanted to promote it. On the other hand, there's a fine line between promoting and asking bloggers to sell out.
We figured with sponsorship, disclosure, and fully transparent dealings, we balanced the demands of independence and editorial control. Not surprisingly ,most bloggers opted for straight advertising.
Crossbows and Moustaches is a buddy cop parody that pits Bruce and Steve up against a crime lord touting a drug called Mutagen X. The series has nine episodes, and they get progressively funnier. This is the first.** You can watch them from Flektor, or all nine can be found at MySpaceTV. If you embed it on your blog, forward me an e-mail and I'll link to your page from brandstorming.com (as long as you're not a spammer). *The content is adult, and may not be safe for some workplaces.
